Mountain High with SEO Denver

A new mountain high comes from SEO efforts invented in Denver ("SEO Denver"). These techniques dramatically increase online sales.

The SEO Denver program includes the use of localization optimization to capture interested potential customers with the use of “Sales Funnels.”

What are Sales Funnels?

Sales funnels first appeared in combination with television advertising during the 1950s to increase sales using these steps, with each step getting a certain percentage of the efforts:

1. Get attention by building rapport - 10%

2. Qualify potential prospects - 20%

3. Demonstrate the features and benefits of the product or service that solve a need - 30%

4. Close the sale with whatever strength needed to get the money - 40%

This was rudimentary mass marketing with the focus on forcing the customer to buy the product or services, whether they really needed them or not. By advertising on television, consumer needs were created in the minds of consumers, even when they not exist before.

Through the 1970s, 80s, and 90s consumers developed tremendous resistance to the “hard-sell” approach, so the sales funnel flipped upside down. The newer method had these steps:

1. Build trust by salespersons acting as friendly “consultants” - 40%

2. Salesperson assesses the client’s needs - 30%

3. The product or service is presented - 20%

4. The deal is confirmed (closed) - 10%

This method was popularized by the likes of Zig Ziegler and others.

The Advent of the Internet was a Game-Changer

By the late 1990’s, until present day, the commercialization of the Internet completely changed the way consumers hunt for information that supports their buying decisions. Some consumers still cling to the older ways of shopping in stores and talking to salespersons; however, this has seriously declined.

Now consumers may still shop in stores, but even while physically being in the store, they search online for product information and buy the product online if it is cheaper on the Internet. Consumers no longer have to trust what a salesperson says. Companies cannot hide from poor product reviews. This actually makes the salesperson’s job easier, because consumers more frequently talk to a salesperson, when they are really ready to buy something.

Online Sales Funnels 

Expert SEO efforts now place online sales funnels in many channels, including on a company’s website and in social media. Quality content is used to attract potential customer interest and let the customer find the information about the product or service. The mountain high comes from using SEO in powerful ways to make it easy for potential customers to find what they are looking for and that creates more sales.