There are many advantages to focusing on search engine optimization on a local rather than a global scale. For companies that maintain a local clientele, attempting to achieve high SEO 
rankings globally usually amounts to both wasted time and effort. Local SEO is the practice of tailoring SEO to a specific geographic location.
rankings globally usually amounts to both wasted time and effort. Local SEO is the practice of tailoring SEO to a specific geographic location.
Geographically Targeted Keywords
The first step towards local SEO is to make sure that the content of the business is targeted towards a local audience. This usually means inserting place names and other local keywords into the content so that local users can find the website. Usually, the larger the variety of keywords the better. Referencing multiple locations naturally is usually preferable to mentioning the same location multiple times.
Local Events, Places, and Attractions
Search engine optimization can often be achieved through the use of local events or attractions that local customers would be familiar with. Content marketing is often used to increase SEO performance in these areas. Companies will frequently highlight local festivals or notable news; when searching for this, members of their community will then be exposed to their business and their services.
Updated and Maintained Online Profiles
Search engines generally identify a business by their online profiles. If an online profile has not been properly maintained, it may not show the business in the proper area -- or in any area at all. Usually an online search profile can be "claimed" by a business owner if it hasn't been already; the owner will simply need to show proof to the search engine of their business ownership.
Social Media Accounts and Reviews
Online reviews often tie into the search results that local users will get when they search for a business. Restaurants, bars, salons, and other entertainment venues are all examples of 
businesses that are generally shown in a "phone book" listing format.
businesses that are generally shown in a "phone book" listing format.
These listings will show the name of the business, its location, social media accounts, and whether it has positive or negative reviews. This type of highly local advertising is dependent on the company's online presence.
A local SEO campaign is often used in conjunction with content marketing to further draw in a local audience. As an example, an SEO Denver company will likely coordinate local social media, SEO, and content campaigns with timely information that matters to their customers.
