While at one time, a small business owner only had to concern themselves with written blog content as part of their SEO strategy, as the Internet has evolved, so too has SEO. These days, original images and videos posted by a company are all valuable links that can be shared via social media and take a user back to the company’s website. These links can help influence where a company’s website shows up when a customer searches for them online.
If a small business owner hasn’t ever made a video for their company before, there are lots of reasons why this can be best for business.
These days, companies are more transparent than ever before. A customer can look for a company on LinkedIn and see a list of its employees; many businesses with their own websites have extensive biographies with images for each employee. Videos that give customers a behind-the-scenes glimpse offer more of that transparency. The customer also feels like they’re getting an exclusive look at something.
Videos can also humanize a company. While a bio with a picture is great, being able to see and hear from employees and listen to their expertize makes customers realize that this company has real human beings working there.
That can increase customer loyalty. Videos also stand out. When scrolling through Facebook, everyone expects text posts or pictures. Seeing a post with a video may make a customer pause and take a moment to watch the clip.
Small business owners that want to make a video but don’t know where to start should contact an SEO Denver. Such an expert may have worked with many companies both big and small to increase their SEO success. This expert can help a small business owner write a script and set up a location to shoot a video. When making a video, it’s important that it’s not too long.
Aim for two to four minutes; anything longer than five minutes will undoubtedly feel like it’s taking up too much of the customer’s time.
The expert may recommend using professional video equipment. Although everyone’s smartphone and tablet comes with video-recording technology, it’s not always the best quality. This video has to stand out in a sea of other company videos. Lighting also matters. Poor lighting can make even the most high-tech video camera footage look shoddy. To learn more about how videos can increase a company’s visibility and SEO, contact an SEO expert in Denver today.
