Most SEO campaigns tend to focus most of their attention on on-page search engine optimization, thus neglecting the site-wide elements. SEO Denver experts agree that site-wide SEO is critical for ranking well in organic search results.
Site-wide SEO refers to the navigation and linking structure displayed across the whole web site. If this structure lacks certain elements, it could jeopardize the success of the entire campaign, making all the hard work invested in the on-page SEO rather fruitless.
Three Vital Site-Wide Elements Any SEO Denver Manager Should Consider
1. Loading time
No matter how well-optimized a site is, if it takes forever to load, it will not make it to the top rankings. Everything moves smoothly and quickly today, and users will not waste time waiting for a website to load. And quick loading times are not enough: for optimal results, a site has to load fast on all devices – desktop, tablet, mobile. Top-ranking pages 
take an average of 1.16 seconds to load on desktop, and 1.10 seconds to load on mobile devices. There are several tools SEO managers can use in order to find out how quickly a website is loading and, depending on the results, they can optimize loading times.
take an average of 1.16 seconds to load on desktop, and 1.10 seconds to load on mobile devices. There are several tools SEO managers can use in order to find out how quickly a website is loading and, depending on the results, they can optimize loading times.
2. Content structure
A proper structure of the content goes a long way in terms of rankings and user experience, as well. Content that is well-organized and has a logic structure is easier to read and comprehend, therefore more likely to generate responses. Here are some simple ways in which SEO experts optimize content structure:
• The use of interactive elements –Elements such as menus and buttons help users navigate easier and can bring them faster to the exact bit they are interested in.
• The use of unordered lists – Bullet lists are great for breaking up the content into smaller, more manageable pieces.
• The use of internal and external links – Internal links are a great way to guide 
search engines and users straight to the relevant content. External links will place the site into what Google deems to be a relevant area of sites with similar themes.
search engines and users straight to the relevant content. External links will place the site into what Google deems to be a relevant area of sites with similar themes.
3. Mobile-friendly
The extensive use of mobile devices over the past years has led Google to launch a mobile-friendly update. Released last year and updated this May, Mobilegeddon is a mobile-friendly ranking algorithm, which means it only affects search queries submitted from mobile devices. For a webpage to be labeled “mobile-friendly”, it has to check all 
the aspects below:
the aspects below:
• Avoid Flash or other software that is unconventional for mobile devices;
• Adapt the content to the screen so that the user does not need to zoom in or scroll horizontally;
• Use text that the user can read without zooming;
• Place links at a proper distance from one another, so that each of them can be easily tapped.
Therefore, fast loading, optimal content structure and mobile-friendliness are the key aspects of every SEO Denver campaign, no matter how small or how extensive it is.
