A new mountain high comes from SEO efforts invented in Denver ("SEO Denver"). These techniques dramatically increase online sales.
The SEO Denver program includes the use of localization optimization to capture interested potential customers with the use of “Sales Funnels.”
What are Sales Funnels?
Sales funnels first appeared in combination with television advertising during the 1950s to increase sales using these steps, with each step getting a certain percentage of the efforts:
1. Get attention by building rapport - 10%
2. Qualify potential prospects - 20%
3. Demonstrate the features and benefits of the product or service that solve a need - 30%
4. Close the sale with whatever strength needed to get the money - 40%
This was rudimentary mass marketing with the focus on forcing the customer to buy the product or services, whether they really needed them or not. By advertising on television, consumer 
needs were created in the minds of consumers, even when they not exist before.
needs were created in the minds of consumers, even when they not exist before.
Through the 1970s, 80s, and 90s consumers developed tremendous resistance to the “hard-sell” approach, so the sales funnel flipped upside down. The newer method had these steps:
1. Build trust by salespersons acting as friendly “consultants” - 40%
2. Salesperson assesses the client’s needs - 30%
3. The product or service is presented - 20%
4. The deal is confirmed (closed) - 10%
This method was popularized by the likes of Zig Ziegler and others.
The Advent of the Internet was a Game-Changer
By the late 1990’s, until present day, the commercialization of the Internet completely changed the way consumers hunt for information that supports their buying decisions. Some consumers 
still cling to the older ways of shopping in stores and talking to salespersons; however, this has seriously declined.
still cling to the older ways of shopping in stores and talking to salespersons; however, this has seriously declined.
Now consumers may still shop in stores, but even while physically being in the store, they search online for product information and buy the product online if it is cheaper on the Internet. Consumers no longer have to trust what a salesperson says. Companies cannot hide from poor product reviews. This actually makes the salesperson’s job easier, because consumers more frequently talk to a salesperson, when they are really ready to buy something.
Online Sales Funnels
Expert SEO efforts now place online sales funnels in many channels, including on a company’s website and in social media. Quality content is used to attract potential customer interest and let the customer find the information about the product or service. The mountain high comes from using SEO in powerful ways to make it easy for potential customers to find what they are looking for and that creates more sales.
B2B, IPO, ROI, OEM: there are so many abbreviations in the business world
that adding one more like SEO may seem like too much. However, search engine
optimization isn't going anywhere. In fact, it will likely only become more and
more of a necessary facet to everyday promotion, so small business leaders or
new company owners that have tried to dodge SEO practices will have to get on
board sooner than later to see more customers, thriving sales, and true
success.
This company may be run by a specialist that has over a decade's worth of
experience managing new and small startups all the way up to renowned brands
with instant recognition. No matter how popular that a company is, all of them
have the same needs: to stand out from the competition, to rise to the top of
the pack, and to attract the most customers. A good consultant can reveal the
ways to do that, such as appearing at the top of search engine result rankings
based on post content and links. Even better, since this consultant can help a
small business owner, they can show them that maintaining good SEO isn't that
hard.
